SEO definition stands for Search Engine Optimization. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. It is the use of methods and techniques to improve the visibility of a website. SEO thus helps you get traffic from search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Is SEO important?
The website success depends on how you define SEO. A website without visitors is like a product that can’t be sold. To achieve the desired visitors on your website, proper integration of SEO is needed. Remember that the key to achieve visitors is to secure the position of the website on organic search lists.
How SEO Works
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
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